About Us

Owner/Operator
Joel P. Retherford
Responsible for estimates, bidding, sales, and overall business management.
Joel is the third generation to lead Retherford Custom Homes, following his grandfather Crawford and his father Joel C. Retherford. Every new client relationship starts with a conversation with Joel.
Meet the Team

Project Manager
Heath
Responsible for building and implementing project schedules, quality checks at every stage, and coordination with trade partners, vendors, inspectors, and homeowners.
With a lifelong foundation in residential construction and a background in mathematics, Heath brings analytical precision and deep field expertise to the building process. He began his career working hands-on in family remodeling and framing before earning a Bachelor of Science in Mathematics.
In 2003, Heath obtained his Alabama state builder's license and went on to build custom homes and manage an independent remodeling business. He later moved into production building leadership as Lead Builder for regional companies including Holland Homes and Signature Homes, where he managed teams of builders, designers, and sales professionals and oversaw construction timelines, budgets, and quality control across entire neighborhoods.
Outside of work, Heath enjoys playing golf, watching football, and spending time with his four sons: Nathan, Andrew, Luke, and Ethan.

Site Superintendent
Blaine Kondritz
Responsible for daily on-site management, implementing project schedules, quality monitoring, and meeting with homeowners and trade partners.
Blaine grew up with a passion for construction and knew early on that he wanted to build a career in the industry. After studying Drafting and Design in college, he turned that enthusiasm into more than 10 years of hands-on experience in home renovation. As a licensed Alabama Home Builder, he brings a sharp eye for detail, plan accuracy, and quality craftsmanship to every Retherford project from start to finish.
When he is not on-site managing builds, Blaine enjoys golfing, canoeing, spending time with his family, and being involved in his local church community.

Site Superintendent
Cory Ramsey
Responsible for daily on-site management, implementing project schedules, quality monitoring, and meeting with homeowners and trade partners.
Cory brings 25 years of hands-on construction experience to Retherford Custom Homes. Raised in the field, he learned the trade at a young age framing alongside his father, a home builder. That early start instilled a lifelong respect for hard work and a belief that great craftsmanship is the foundation of every home. His own family roots in building blend naturally with Retherford's multi-generational commitment to quality.
Over his career, Cory has worked with several home builders, run his own home renovation and custom carpentry business, and specialized in high-end finishing details and architectural design. On the commercial side, his experience includes large precast projects such as high-rises and institutional facilities.
As a superintendent, Cory combines big-picture management with a sharp eye for the small details. He focuses on safe sites, smooth scheduling, and open communication with sub-trades. His background blends the precision of large-scale construction with the care of an artisan, ensuring every Retherford project is built right from the ground up.

Site Superintendent
Joel C. Retherford
Responsible for daily on-site management, implementing project schedules, quality monitoring, meeting with homeowners and trade partners, and solving whatever problem the job site presents.

Crew Leader
Daniel
Responsible for in-house job site productivity, quality checks, and leading the Retherford Custom Homes and Renovations team as master carpenter.

Lead Designer and Selections Coordinator
Melissa Black
Responsible for design conceptualization, finish and design selections, accounting, and serving as the liaison between clients and the field team on every design choice.
With more than 20 years of experience in home renovation and building, Melissa brings a passion for design and a sharp attention to detail to Retherford Custom Homes. Her background includes work with local builders, owning a retail business, nine years as a Realtor, and co-owning Black Investment Properties, LLC with her husband. She is also a recent graduate of the New York Institute of Art and Design with a degree in Interior Design.
Melissa works closely with Retherford clients to turn their ideas into a clear vision and to select the details that make each home uniquely theirs. Her goal is to understand what a family wants and needs, then deliver a finished home that exceeds their expectations.
Outside of work, Melissa plans and cooks weekly Sunday family dinners with her husband, their three adult sons, and their significant others. It is a tradition she treasures and another way she brings people together to create something special.

Vendor and Financial Coordinator
Crystal Pristow
Responsible for vendor bill management and financials, vendor credential management, and insurance monitoring for every trade partner who works on a Retherford home.
Crystal brings more than 20 years of customer service, design, and operations experience to Retherford Custom Homes. Her background includes over 10 years in interior design and selection coordination, and she holds an associate degree in Specialized Technology with a focus on Interior Design.
Throughout her career, Crystal has built strengths in administrative support, scheduling, purchasing, inventory control, and process improvement. She has streamlined office procedures, improved workflow efficiency, and caught purchasing and inventory errors before they became problems.
Known for her attention to detail, organization, and problem-solving, Crystal brings a practical, dependable approach that keeps the business side of every Retherford project running as smoothly as the build itself.

Marketing Manager
Tonya Retherford

Meet the Founder
Crawford "Preacher" Retherford
Retherford Custom Homes was founded by Crawford Retherford in the early 1950s. Crawford Retherford’s commitment to quality construction earned him a reputation as one of the top custom home builders in Northwest Alabama. Crawford believed in the dignity that comes from home ownership. He also understood that a person's home is their greatest financial and personal investment.
For that reason, he took great steps to construct every home to the highest standards and to treat his customers with fairness and respect. This commitment to quality and fair-dealing guides Retherford Custom Homes to this very day.
